Privacy Policy

Effective Date: 2026-06-02 · Last Updated: 2026-06-02

Hodie ("we," "us," "our") operates the Hodie mobile application (the "App") — a daily-photo dating app. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and the rights you have over it.

By using Hodie you agree to the practices described here. If you don't agree, please don't use the App.

1. Who We Are

The operator of Hodie is SIA "Miglai", a Latvian limited liability company (Sabiedrība ar ierobežotu atbildību).

• Registration number: 40203733943 (registered 27 March 2026 in the Republic of Latvia)
• VAT (PVN) number: LV40203733943
• Registered office: "Reķu sala 4", Upesciems, Garkalnes pag., Ropažu nov., LV-2137, Latvia
• Email: support@migla.io
• Latvian commercial register entry: company.lursoft.lv/miglai/40203733943

For EU/EEA and UK users we act as the data controller for the personal data described below. Because SIA "Miglai" is established in the EU, we are not required to appoint an EU representative under Article 27 of the GDPR.

2. Data We Collect

We only collect what we need to run a dating app safely. Specifically:

Account & Identity

• Email address — used as your login identifier. We send a one-time code to it to sign you in.
• First name — shown on your profile.
• Date of birth — used to verify you are at least 18 and to display your age.
• Gender and dating preferences — used so we can show you and your matches the right people. Because the people you ask to be shown can indicate sexual orientation, this is treated as special-category data (see Section 4).

Profile Content

• Photos — your daily Hodie (front + back camera capture) and any photos you add. Stored in our object storage and shown on your profile and in other users' swipe feeds.
• Bio text — written by you, shown on your profile.
• Interests, quiz answers, school, job, height — optional fields you fill in.
• Verification status — whether you completed verification.

Location

• Precise location (latitude / longitude) — captured when you grant permission, used to compute distance to other users and show nearby people. You can revoke access at any time in iOS Settings.
• City name — derived from your location for display only.

Activity

• Swipes (like / pass / spotlight) — to power matching and recommendations.
• Matches and messages — content of conversations with people you've matched with.
• Last-active timestamp — used to display activity to other users.
• Reports and blocks — to keep the community safe.

Purchases

• Purchase history of in-app subscriptions and consumables — provided by Apple. We store a record of what you bought and your current subscription tier. We never receive your payment card details.

Technical & Advertising Data

• User ID — the identifier issued by our authentication provider.
• Device identifiers, including the Identifier for Advertisers (IDFA) where you permit it, used for advertising (see Section 5).
• Device type and iOS version — for diagnostics and analytics.
• Product-interaction and advertising data — how you interact with the app and ads, used for analytics and advertising.
• Push notification token — only if you grant notification permission.

3. How We Use Your Data

4. Sensitive (Special-Category) Data

Hodie is a dating service. The preferences you set and the content you share may reveal your sexual orientation, which is special-category data under the GDPR. We process it only with your explicit consent, given when you create your profile and set your preferences, and only to operate the matching service. You can withdraw consent at any time by editing your profile or deleting your account.

5. Advertising and Tracking

Users on the free tier see ads delivered through Google AdMob.

• With your permission — requested via Apple's App Tracking Transparency (ATT) prompt — AdMob and its partners may use your IDFA, advertising data, and product-interaction data to show and measure personalised ads. Under Apple's rules this is "tracking."
• If you decline the ATT prompt, you'll still see ads, but they won't be personalised using your IDFA.
• You can change this anytime in iOS Settings → Privacy & Security → Tracking.
• Google's processing is described at policies.google.com/privacy and Google's partner-sites notice.

Paying subscribers (Hodie+ / Hodie Gold) do not see ads. We do not sell your personal data for money.

6. Who We Share Data With

We share personal data only with:

1. Supabase — our backend, database, authentication, and photo storage provider. Bound by a Data Processing Agreement.
2. Apple — operates the App Store, processes all in-app purchases, and delivers push notifications.
3. Email delivery provider — receives your email address to deliver your one-time login code.
4. Google AdMob — for advertising, as described in Section 5.
5. Other users — who see the parts of your profile you choose to make visible (name, age, photos, bio, interests, approximate distance).
6. Law enforcement / authorities — only in response to a valid legal request, or to protect the safety of users or the public, and only the minimum data required.

We do not share your photos or messages with anyone other than the Hodie users you've chosen to be visible to, and our processors above.

7. International Transfers

Some providers (such as Google) may process data outside the EEA. Where data is transferred outside the EEA/UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

8. How Long We Keep Data

When you delete your account (Settings → Delete Account), we remove your profile, photos, swipes, matches, and message history without undue delay. Backups are purged on a rolling 30-day schedule. See Deleting Your Account & Data.

9. Your Rights

Wherever you are, you can access (Settings → Download My Data), correct (edit your profile), delete (Settings → Delete Account), withdraw consent (revoke location, notifications, tracking or photos in iOS Settings → Hodie), and complain to a data protection authority (in Latvia, the Data State Inspectorate — dvi.gov.lv).

EU / UK Users (GDPR)

Rights of access, rectification, erasure, restriction, objection, data portability, and withdrawal of consent. Email support@migla.io; we respond within 30 days.

California Residents (CCPA / CPRA)

You can know, delete, and correct your personal information using the in-app flows above. We do not "sell" personal information for money, but our use of advertising identifiers for personalised ads may be considered "sharing" for cross-context behavioural advertising. You can opt out by declining the App Tracking Transparency prompt or disabling Tracking in iOS Settings. We will not discriminate against you for exercising any right.

10. Security

We protect your data using TLS for all network traffic, row-level security on our database (so each user can only access their own data), short-lived one-time login codes (no passwords to leak), and periodic security reviews. No system is perfectly secure; if we ever suffer a breach affecting your personal data we will notify you and the relevant authorities as required by law (within 72 hours under the GDPR).

11. Children

Hodie is strictly for users aged 18 and over. We do not knowingly collect data from anyone under 18 and block accounts under 18 at signup. If you believe a minor is using Hodie, email support@migla.io and we will remove the account.

12. Cookies and On-Device Storage

The App itself does not use browser cookies. It uses the device Keychain to store your session securely, UserDefaults for UI preferences, and your device advertising identifier (IDFA) for advertising as described in Section 5. Our website (hodieapp.one) may use limited cookies — see our Cookie Policy.

13. Changes to This Policy

We may update this policy as the App evolves. Material changes are announced via in-app notice and/or email. The "Last Updated" date at the top reflects the most recent revision.

14. Contact

Email: support@migla.io
Postal: SIA "Miglai", "Reķu sala 4", Upesciems, Garkalnes pag., Ropažu nov., LV-2137, Latvia